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POPULAR NEWSPAPERS DURING WORLD WAR II

Parts 1 to 5: 1939-1945 (The Daily Express, The Mirror, The News of The World, The People and The Sunday Express)

 

ABC Net Sales 1939-1948

The Audit Bureau of Circulations Ltd (ABC) prepared a summarised list of the net sales of all publications belonging to its membership. The last list prepared before the war was for Jan-June 1939 and the first list prepared after the war was for Jan-June 1948. We have taken details from both of these analyses to form the following comparative tables. Where details of a newspaper’s circulation is not provided by ABC, we have taken the details from the newspapers’ proprietors (these entries are marked *).

National Dailies

Title 1939 circulation 1948 circulation
Daily Express 2,510,019 3,855,401
The Daily Mirror 2,500,000* 3,700,887
Daily Mail 1,532,683 2,076,659
Daily Herald   2,113,856
News Chronicle 1,298,757 1,619,557
Evening News (London) 837,638 1,652,646
Star 488,119 1,081,812
Evening Standard 384,419 780,820
The Times   238,682

 

National Sunday Papers

Title 1939 circulation 1948 circulation
News of The World 3,750,000 7,887,488
The People 3,000,000* 4,672,708
Sunday Pictorial   4,004,571
Sunday Express 1,485,141 2,578,862
Sunday Dispatch 823,692 2,061,290
The Observer   383,771

 

Provincial Dailies

Title 1939 circulation 1948 circulation
Liverpool Echo 236,986 382,169
Birmingham Mail   296,259
Glasgow Evening Times   295,515
Yorkshire Evening Post 185,519 250,877
Evening Express (Liverpool) 104,322 114,700
Leeds Mercury & Yorkshire Post (Leeds) 79,912 151,524
Bristol Evening Post 74,969 128,602
Evening News (Portsmouth) & Southern Daily Mail 61,492 104,880

 

Magazines/Journals

Title 1939 circulation 1948 circulation
Radio Times 2,981,986 6,992,046
Picture Post 1,300,492 1,229,788
Woman   1,087,142
Everybody Weekly 798,878 1,045,393
John Bull   1,045,170
Sporting Record   318,776
Lilliput 216,562  
True Story Magazine 155,587  
The Universe 130,017  
Punch 116,264 175,950

 

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